PAYBACK uses Adobe Analytics (formerly known as Omniture) as an analytics tool to measure digital marketing measurements and better understand user behaviour in our apps, on our websites and other digital channels.
Adobe Analytics is specially relevant for those working on products or campaigns with digital touchpoints. If you are interested in a better understanding of your data (e.g. of your campaign), if you want to explore causal relations and characteristic patterns, Adobe Analytics is definitely a must-have for you. Its intuitive and interactive workspace environment enables you to create comprehensive dashboards yourself.

Whether you are new to using our web analytics tool Adobe Analytics or just want to refresh your knowledge: In this training you will learn the basics of Adobe Analytics and perform short analyses with our PAYBACK app and web data.
The training covers how to navigate the user interface, the components of a report (metrics, dimensions, segments, visualisations, ...) and some frequently requested, simple use cases.

Prerequisites: Existing Adobe Analytics account (please bring your laptop!)
If you do not yet have an Adobe Analytics account, please request one in advance by sending an email to pb_digitalanalytics@payback.net.

Instructor: Katrin Kubon

Language: German, English on request (please specify in the comment field!)

Location: PAYBACK Munich (on site, in person), room will be announced in the invitation to the event 

Minimum number of participants: 5

Info: If you are unable to take part in training on the specified date and are still interested in training, please sign up for the waiting list ( date: 31.12.2024) and you will be informed by e-mail when new dates are available. Further training sessions will be offered as soon as the minimum number of participants on the waiting list has been reached.

Please book the training HERE.